Do dentists have to show prices on the web?
More and more patients compare dental prices online before booking. So does a dental practice have to show its prices on the website? Short answer: the duty to keep price lists exists, but it sits on the practice — not specifically on the website. Lacking prices on the web is therefore not a breach. But showing them is a clear trust signal, and since the 67+ reform the relationship between your price and the reference price has become directly visible to the customer.
What does the law say about dental prices?
Under the regulation on state dental support (2008:193), the care provider must make price lists available with its own prices and the reference prices for the reimbursable treatments it performs (§8). The provider must also give a written price quote and a treatment plan where needed (§10) and a receipt (§11). The reference prices are set in a regulation — HSLF-FS 2025:68, which replaced TLVFS 2008:1 on 1 January 2026.
A common misconception is that prices must be reported to Tandpriskollen (the public price-comparison service). They do not: the separate price-reporting duty to the Social Insurance Agency was repealed (SFS 2011:1189). Tandpriskollen shows median prices calculated automatically from the reporting of treatment performed — there is no duty to submit a price list there.
Does the duty apply to the website?
No. The price list must be available at the practice — it must be showable to the patient — but the regulation does not single out the website as the channel. A practice without prices on its site is therefore not breaking the law.
That is why we treat the absence of prices on the web as a recommendation, not an established breach. The Swedish National Audit Office found (RiR 2025:34) that compliance with price transparency is weak and that supervision is in practice non-existent — all the more reason to show prices voluntarily and clearly.
The 67+ reform makes the price visible to the customer
From 2026 (Government Bill 2025/26:27), a special dental reimbursement applies to people aged 67 and over — but only if the provider's price for a treatment does not exceed the reference price. The relationship between your own price and the reference price is therefore no longer an internal detail, but something that directly affects what the customer pays.
That gives a concrete, commercial reason to show prices: a customer who wants to know whether a treatment fits within the reimbursement needs to be able to compare your price against the reference price, ideally before the visit.
Why show prices anyway?
Patients compare dental care online the way they compare anything else. A price list — or a clear link to one — lowers the threshold to book and builds trust. In our review of dental websites, about a third showed no visible price information at all, which makes it an easy way to stand out positively.
How CompliantHQ tests this
The scanner does a generous sweep for price information: amounts in the text, a price page or price PDF, a reference to the reference prices, an external central price list (chains and the public dental service often put prices on the chain's or region's own domain — a clear link there counts), or a link to a booking system where prices are shown.
If none of that is found after a broad search, it is flagged — as an advisory remark, never as a breach. Referral and specialist practices without an ordinary consumer flow are dampened, since price transparency matters less there.
The check is included already in the trial.
How to do it
- Publish a price list on the website with your own prices for common treatments — ideally relative to the reference prices.
- No own prices on the site? Link clearly to the price list in your booking system or at your chain/region.
- Briefly explain how the state dental support and the reference prices work, so the customer understands what fits within the reimbursement.
- If you are a referral or specialist practice without a consumer flow this matters less — but a short price note never hurts.
What the check covers
- That dental practices show price information on the web — prices, a price list or reference prices. Advisory: the duty applies to the practice, not specifically the website.
Common questions
Does a dentist have to have prices on its website?
No. The duty to keep price lists (regulation 2008:193) sits on the practice, not specifically the website. Lacking prices on the web is therefore not a breach — but showing them is a clear trust signal.
Do dental prices have to be reported to Tandpriskollen?
No. The separate price-reporting duty to the Social Insurance Agency was repealed in 2011. Tandpriskollen shows median prices calculated automatically from the reporting of treatment performed — there is no duty to submit a price list there.
What are reference prices and why have they become more important?
The reference prices (HSLF-FS 2025:68) are the prices the state bases the dental support on. Since the 67+ reform in 2026, the special reimbursement is only paid if the provider's price does not exceed the reference price — so the relationship between your price and the reference price directly affects what the customer pays.
Does a price list at the chain or in the booking system count?
Yes. If your chain or region puts the prices on its own domain, or they appear in the booking system, a clear link there is enough. What matters is that the customer can actually find the prices from your website.
Want to see what we find on your site?
Run a free scan — all four modules included for 30 days, no card required.