Does your site have an AI chat? Then visitors have a right to know.
The EU AI Act requires that anyone interacting with an AI system is told so — clearly, no later than first contact (Article 50). The requirement becomes binding on 2 August 2026. The module finds chat and assistant widgets on your site, explains what the requirement means for you, and gives concrete steps to meet the disclosure duty — in plain language.
What we check
The module is deliberately focused: it looks for the obligation in the AI Act that is actually visible on a website — transparency at the point of AI interaction — rather than sweeping broadly across everything AI-related.
Chat and assistant widgets are detected
The scan visits your pages in a real browser and recognises chat widgets in the page content — scripts, iframes and the widget's own elements — from known vendors such as Intercom, Drift, Humany and Telia ACE. The vendor list grows continuously.
The disclosure duty is flagged where it applies
Article 50 requires that visitors are told the other party is an AI system, unless it's obvious from context. If we find a chat on your site you get a finding that explains the requirement and how to make sure the disclosure is visible where the chat meets the visitor — often a line in the widget's welcome message or header.
The difference between your role and the vendor's
The AI Act places different responsibilities on whoever builds the AI system and whoever uses it on their website. An embedded third-party chat is therefore flagged as a risk to review and best practice to meet — not as an alleged legal breach on your part.
An uncertain flag rather than a false accusation
Many chat widgets are used for both human support and AI — and whether there's an AI at the other end can't always be determined from the outside. Each finding is therefore graded "likely" or "uncertain", never a confirmed violation. You confirm in the tool what actually applies.
See the full list: this module's check in detail
Deep dives: AI transparency in chat
Which regulations we cover
The module is built around the AI Act's transparency requirements — and grows as more of the regulation takes effect.
- EU AI Act, Article 50 (transparency)
People interacting with an AI system must be informed of it, unless it's obvious from context. The requirement becomes binding on 2 August 2026, and customer-service chatbots are the typical case where disclosure is normally required.
- The European Commission's Article 50 guidelines
The Commission has published draft guidelines on how the transparency requirements are to be applied in practice. We track them continuously and adjust our assessments as the interpretation settles.
- The rest of the AI Act — as it takes effect
The AI Act rolls out in stages over several years. As more obligations become relevant for websites and possible to check credibly, they're built into the module — you don't have to track every new date yourself.
How it works
- 1You enter your URL
No plugin to install. No code changes. The module rides the same scan as the other regulatory areas.
- 2We look for AI features on your pages
The scan visits your pages in a real browser and looks for chat and assistant widgets in the page content — scripts, iframes and the widget's own elements.
- 3We assess how likely it is to be an AI
Some vendors are dedicated AI assistants; other widgets are used for both human support and AI. The assessment travels with the finding — graded likely or uncertain, never a confirmed violation.
- 4You get the verdict in your action plan
If a chat is found you get a finding with a concrete action — often a line in the widget's settings or welcome message. No AI features on the site? Then the module contributes nothing for that site — it never flags for the sake of it.
Honest about scope
The AI Act module is one focused check today — transparency at chat and assistant widgets — and priced accordingly. We've deliberately left out checks that can't be done reliably from the outside, such as determining whether a text or image is AI-generated. The module grows as more requirements in the regulation take effect and become possible to check credibly.
What you get
- A clear verdict: does the site have chat or AI features covered by the disclosure duty — and if so, what to do, step by step
- An AI advisor to ask about the AI Act — what applies to you, from when, and what a reasonable level looks like
- Forward monitoring: when new AI Act requirements take effect and are built into the module, you see it in the same tool
Ready to start?
Run a free scan and see where you stand — the AI Act module is included in the trial along with every other module.
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